1500INR Mozilla OS Smartphones coming to India!
https://gizchai.blogspot.com/2014/06/1500inr-mozilla-os-smartphones-coming.html
With Android and iOS Ruling the Roost when it comes to Smartphones while Windows strongly playing catch in the market share segment where the likes of Jolla and Tizen also making the right noises and moves to grab as much eyeballs and users as possible its only logical that another competitor who steps into this OS war has to have a solid Value/Feature proposition.
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That is exactly what Mozilla plans to do with its "Ultra Affordable" 1500INR (25$) Smartphones in India.
“Mozilla is dedicated to putting the power of the web in people’s hands, and Firefox OS frees consumers, developers, mobile providers and manufacturers from the limitations and restrictions of proprietary platforms,” Mozilla Chief Operating Officer Li Gong said in a statement.
The Mozilla OS had made its debut at the Mobile World Congress in Barcelona in February, targeting developing countries including India and China. And with signing up of popular local mobile sellers Intex and Spice to market this device in India Mozilla seems to be living up to its commitment
Commenting on this association Intex Technologies Business Head (Mobile) Sanjay Kumar Kalirona said“The platform will give us an edge in upgrading buyers from feature phones to smartphones while making it affordable for the mass market. This will propel our devices to be much more than a way to use the web, but take the engagement further and develop the web as a mobile platform”
“These phones will be affordably priced to ensure everyone can enjoy and experience the power of the Firefox OS phone,” said Dilip Modi, co-founder and CEO of Spice
This indeed seems to be a great way to enter markets like India and China where price still plays a great deciding factor when people decide to get a new phone. And with Peer pressure high on almost everyone having a "touchscreen Smartphone" Mozilla seems to have hit the nail in the head with its pricing strategy.
Here's wishing all the best for this new addition to the burstling India Smartphone market!
