Xolo Embarks on mega branding exercise titled "The Next Level"

The about page of the Xolo page reads thus

About XOLO

A single step
A giant leap
An inch, a millisecond…
The next level
It's never the best
…but always the better
And faster, smoother, more beautiful
You'll know it when you see it
…or when it touches you.
XOLO – the next level
XOLO aims to provide something new and better every time. Whether it is tying up with Intel to come up with the world's first Intel processor powered smartphone to provide the fastest computing experience or develop customized applications like XOLO Switch. Each device is developed with an intent to provide something extra and to deliver an experience of + 1.
Fresher design approaches, newer platforms, newer technologies to provide the next level user experience to its dynamic consumers.
Each and every model is equipped to stretch the limits of performance in the ever-changing premium smart phone category.
Go experience the next level with XOLO.

And so goes the punch line of the new branding exercise by Xolo titled The Next level.

Initially mistaken by fans as another mega launch (the rumored tegra powered XoloT1000) this has turned out to be a mega branding exercise by the brand co founded by Lava International and Intel.

Today brand Xolo has a diverse portfolio of products under it such as the Intel powered X series the Xolo X1000, XoloX910, Xolo X500 and X900.

 There are also the Meditek powered phones such as the Xolo A900, Xolo A800 and Xolo A500 and Xolo A1000. There is also  the Q series (800, 700 and Q1000) and the new entrant in a new series the B700.

The brand has been doing quite well so far and definately great for a brand like Lava adding the big boost it needs as an Indian phone company in the minds of brand and price conscious Indian consumers. As far as products are concerned from 9000 to 19000INR Xolo has phones with every spec possible and we look forward to more such additions to its portfolio in the future

With companies like Micromax showing maturity in the Indian Market it was about time that Xolo bought about this exercise to boost the brand image in the minds of the consumer.

GizChai wishes Xolo all the best for this and asks of two small things from Xolo
1) Prompt and more streamlined software updates to the Xolo X line of phones and
2) Improved service and reach from the Xolo Care chain of service stores.

Then the Company can truly and proudly say that it Indeed has taken it to the next Level!